Let’s face it – finding the right HubSpot freelancer can feel like dating with a very specific type: must know automation, understand data, build dashboards, and not make your CRM worse than when they started.
You’re probably thinking:
“I just want someone who gets it, doesn’t charge a fortune, and won’t disappear halfway through the job.”
Let’s break it down.
1. Get clear on what you actually need
Not all freelancers are created equal. Some are great at strategy. Others are amazing with integrations. And some are lifesavers when it comes to messy data.
Start by answering:
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Do I need setup, strategy or ongoing support?
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Is this a one-off job or a longer-term relationship?
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Do I need someone to do the work for me or show me how to do it?
This helps you avoid hiring a marketing strategist when what you really needed was a data wrangler.
2. Look for real-world experience, not just certifications
HubSpot Academy certifications are great – but they’re not everything. What you want is someone who’s used HubSpot in the wild.
Ask:
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“Have you worked with companies like mine before?”
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“Can you show me examples of systems you’ve set up?”
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“How do you approach [problem you’re facing]?”
A good freelancer will talk about problems they’ve solved – not just badges they’ve earned.
3. Read between the lines of reviews
Testimonials can be fluffy. Look for clues:
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Do clients mention communication, clarity, and deadlines?
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Was the freelancer proactive or just task-based?
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Would the client hire them again?
Ask for a real reference if you’re spending serious money.
4. Don’t fall for the cheapest option
You know the saying: if you think a professional is expensive, wait until you hire an amateur. Cheap often means:
It’ll cost more to fix later. Pay for quality now – or pay twice later.
5. Be honest about your tech stack
Your freelancer needs to know what they’re walking into. Got Xero? Zapier? PandaDoc? WordPress? Let them know.
The more upfront you are, the better they can estimate the scope and avoid surprises.
6. Start small
If you’re unsure, test the waters. Hire them for a small job:
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A pipeline setup
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One automated email
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Cleaning 100 records
If they nail it, you’ll feel confident handing over bigger stuff.
7. Communicate like humans
A good freelancer doesn’t drown you in jargon. They explain things clearly, respond quickly, and don’t leave you guessing.
If someone makes you feel silly for asking questions – walk away.
8. Be a great client
Good freelancers stick around for great clients. Be clear, pay on time, and don’t ghost. The better your brief, the better the work.
Final thought?
The perfect HubSpot freelancer is part expert, part translator, part therapist. And yes – they do exist.
